POLOBIZ

There is no money in polo. It is not a rich sport. Yes, there are wealthy individuals who play it, but that does not define it. The glamour is fading. It is the poor cousin of equestrian sports—the numbers confirm it. Polo cannot compete with horse racing and is light-years behind show jumping.

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Few understand polo; even within its own circle, there's disagreement. It is considered irrelevant. Its rules are confusing. The stands are usually empty. Of course, it is not Wimbledon, nor the FIFA World Cup, let alone Formula 1 or the America’s Sailing Cup. It is polo: a sport that doesn't capture the interest of the masses.

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Despite recent efforts, it fails to attract audiences or to spark marketing interest, unlike golf or even less conventional tournaments such as poker, billiards, or darts, which thrive on television surrounded by sponsorships and celebrities.

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Polo is a victim of its own clichés, trapped in stereotypes. Burdened by external prejudices and internal contradictions, it is relevant only to an exclusive audience: a small circle. It's a taboo everyone avoids and for which no one takes responsibility.

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Its constantly rotating teams do not generate a sense of identity among fans; its funding model is outdated, and its media coverage is precarious—limited to inward communication, reduced to clichés of champagne and luxury.

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Attempts to popularise polo have failed. It was never mainstream, and it is far from becoming so. Antiquated marketing strategies and resistance to innovative ideas keep it imprisoned by its own obsessions. The reality is that almost 80% of polo is amateur or low-budget—a fact no one has managed to capitalise on. Even efforts to debunk the idea that it is not an expensive hobby have failed.

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Polo is self-absorbed and fails to convey how fascinating it is: how addictive, how sensual. Because, at its core, polo is exactly that—once one rides a polo pony, there is no turning back. It is an extraordinary experience that fuses human skill with the animal’s power. The media fails to capture that adrenaline, the very force that ensures no one ever regrets having tried it.

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Polo is not perfect, but it is authentic. In its purest form, it blends rural skill with sophistication; countryside with city; family with friends; the human race with the equine. It is without doubt one of the most captivating sports, where the horse becomes an extension of the rider.

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That is why POLOBIZ was born: to share the extraordinary nature of this discipline. To explore its other face and preserve a millennia-old legacy. To shine a light on those anonymous protagonists who never appear in the photos—the very people who make it possible for this sport to be played around the world.

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POLOBIZ offers a different perspective on what happens off the field: content to understand polo from a business standpoint, beyond the game itself. In essence, it is the communication channel, joining efforts to bring the spectacle out of the shadows.

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With an innovative and fresh approach, POLOBIZ contributes to the growth of polo and its ability to reach a wider audience.

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Those within the equestrian world know there is a divide between the game and the show off in the stands. Through POLOBIZ, we discover polo from another angle, rescuing that “industry without smokestacks” that drives high-end tourism, creates jobs, and fosters cultural integration.

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POLOBIZ is built on one principle: sporting results are not the only thing that matters—it is the entire epiphenomenon that keeps the ball rolling.