Tewun Designs the Hurlingham Championship Coat
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In the world of polo, where tradition and prestige are measured in details, securing a symbolic place is an achievement reserved for a select few. The Patagonian brand Tewun has accomplished just that, entering the exclusive lifestyle of this sport through its most demanding gateway: designing the classic coat worn by the champions of the Hurlingham Club's Polo Open—the world's oldest tournament and a cornerstone of the Argentine Triple Crown.
This commission represented a significant challenge: to create a garment that honored the solemnity of the historic moment yet transcended the fleeting instant of the awards ceremony. The result was a resounding success. For the first time, the historic championship coat received a fully functional and aesthetic design, breaking free from being merely a ceremonial outfit. The coat was conceived so players could wear it beyond the podium—equally suited for a casual occasion with jeans or a polo gala, while always maintaining the elegant and prestigious touch that distinguishes the world's top players.
The Founder's Vision: Andrés "El Ruso" Sorzana
Behind this milestone is the vision of Andrés "El Ruso" Sorzana, founder of Tewun. His philosophy is rooted in creating garments that serve as tools for modern adventure, deeply connected to the heritage and raw beauty of Patagonia. For Sorzana, it's not just about coats, but about pieces that accompany an authentic life, whether in the city or in the most remote landscapes.
Brand Essence: Patagonian Conscious Luxury
Tewun specializes in sustainable luxury outerwear, where the star material is merino wool from Patagonia. This fiber, sourced responsibly, is transformed into fabrics of exceptional warmth, softness, and durability, reflecting an ethical commitment that spans from origin to the finished garment.
The brand's approach is minimalist and timeless, prioritizing quality over quantity and narrative over fleeting fashion. Each piece is designed to last, championing a concept of conscious luxury that engages in a dialogue with nature and craftsmanship.
By dressing the champions of Hurlingham, Tewun has not only gained privileged ground in polo; it has successfully reinterpreted a century-old symbol, infusing it with contemporary functionality and the indomitable spirit of Patagonia. A victory that will be worn, with equal distinction, both on and off the field.
