The Industry At Full Gallop

The global equine sector is in good health.

The persistent lack of support from sponsors, brands, and major global companies with significant financial weight has been a defining shortcoming for the polo industry and its efforts to bring the sport to mass audiences. Polo has not managed to establish a consolidated international circuit like the sport of horse racing (turf) and other equestrian disciplines. Even so, the horse industry continues to rise, with positive predictions for the coming years according to a report by the business magazine Forbes.

According to forecasts, the global horse market will reach US$ 300 billion by 2035. The report focuses on areas such as breeding, training, healthcare, and high-value investment in the global equine industry.

As demand rises across the Middle East, horses are proving to be both a cultural symbol and a strategic asset. Supporting around 1.6 million jobs worldwide, the industry's economic impact is based on product and service opportunities; key segments include equine equipment, and veterinary therapeutics and healthcare.

Beyond heritage and sport, the global equestrian equipment market, valued at US$ 12 billion in 2024, is projected to grow at a 4.4% CAGR between 2025 and 2034.

The market overview projects growth in the global equine veterinary therapeutics market: it is expected to grow from US$ 1.57 billion in 2025 to over US$ 3 billion by 2035.

A large part of this immense increase is due to investment and innovation: rising interest in equine-focused ventures, from tech-enabled high-end stables to digital health monitoring. Investors favor scalable, specialized business models in equine wellness, training, and equipment.