Ralph Lauren Bets on Munich

CEO of Ralph Lauren, a Frenchman based in NY, Patrice Louvet.

Located in a prime spot in the Pasing Arcaden, at the heart of Bavaria’s capital, Polo Ralph Lauren continues to invest in the German market—a cornerstone of its strategic plan to expand further across Europe in 2026.

The new store showcases the brand’s womenswear and menswear collections, celebrated for their vibrant color palettes. The assortment ranges from mesh polo shirts and chinos to Oxford dresses, caps, and T-shirts. With this opening, the American preppy label reinforces its commitment to securing prime downtown locations in key European cities.

In Germany, Ralph Lauren operates a total of twelve stores and outlets, including locations in Berlin, Cologne, Frankfurt, Wertheim Village, Zweibrücken, Metzingen, and Neumünster. The brand also runs three standalone stores in Austria.

Despite the broader economic slowdown affecting the industry, Ralph Lauren Corp. CEO Patrice Louvet reported just three weeks ago that demand for the company’s timeless apparel remains strong.

Ralph Lauren reported revenue of approximately $7.1 billion in fiscal year 2025, a 7% increase over the previous year. Performance varies quarterly; for instance, the third quarter of 2025 saw revenue of $1.726 billion.

The fashion house operates 483 directly-owned stores and 42 stores run by international partners, bringing its total to 525 company-owned and partner-operated boutiques. Beyond these, the brand is also present through an extensive network of shop-in-shops: more than 6,811 in North America and over 7,206 in Europe, according to 2024 data.