Polo Hamptons Presents Its Sponsorship Packages

 Hamptons: It's where sport, society, and sophistication meet in harmony.

Advertising should be viewed as an investment rather than an expense. The ultimate challenge lies in connecting a brand with its target audience to secure a superior return on that investment. In the Hamptons, one of the most exclusive enclaves in the world, this connection occurs in a near-unique environment. It offers the rare opportunity to mingle and network with some of the highest-net-worth individuals in the US, many of whom are the influential figures running Wall Street who traditionally spend their summers there.

Polo serves as the primary connector—a sophisticated setting for sponsorship that provides a genuine gateway into circles of significant wealth. A staple of the summer season, the events held in Bridgehampton, known as Polo Hamptons, will take place this year on 18 and 25 July. The programme features a professional polo match and a VIP cocktail reception. Access ranges from individual tickets starting at US$ 230 to private cabanas for ten guests, including drinks and hors d'oeuvres, for US$ 3,500.

As a standout fixture on the New York social calendar, the event is strictly limited to 900 guests. This ensures an intimate atmosphere where most attendees are linked by no more than two degrees of separation. According to a report by CassWord, specialists in business development and Hamptons real estate investment, the gathering represents an unparalleled opportunity for both brand positioning and high-level social networking.

The Audience Profile

The individuals frequenting the rolling fields of Bridgehampton represent a highly coveted demographic. Attendees at Polo Hamptons possess an average income exceeding US$ 315,000, while 93 % own properties valued at more than US$ 2.3 million.

The report further notes that direct access to these 900 guests per match offers concentrated exposure that traditional mass marketing cannot match. These individuals are active luxury consumers: 93 % shop on Madison Avenue, 92 % on Fifth Avenue, and 98 % at local Hamptons boutiques. Furthermore, purchase rates of 91 % for fine jewellery and 89 % for luxury watches confirm the significant purchasing power of this audience. High-profile residents such as Christie Brinkley, a regular attendee with a net worth of US$ 100 million, exemplify the calibre of the Polo Hamptons crowd.

To facilitate brand integration, several promotional packages are available for companies seeking a presence amongst the clientele of Manhattan’s most prestigious boutiques.

The Gold Package: A Strategic Entry Point

For emerging brands looking to establish a foothold, the Gold Sponsorship is available for US$ 22,000 covering both dates, or US$ 14,000 for a single date. This tier includes a physical brand activation area, hospitality, and media integration.

The package provides a 9 x 9 metre tent—a dedicated space to communicate the brand’s narrative through product sampling and information distribution. This allows for a refined, intimate presence that engages guests without being intrusive.

Hospitality and Media Benefits:

VIP Access: 12 VIP invitations in total (six per event). Guests enjoy the full experience, including an open bar, premium catering, red-carpet access, and professional photography.

Digital Outreach: Inclusion in Social Life of the Hamptons magazine, including an exclusive digital mailer sent to 82,000 subscribers.

Event Visibility: Four live announcements during the match, branding in official press releases, and featured content across social media platforms (Instagram and Facebook).

Return on Investment (ROI) Framework

Emerging luxury labels should evaluate the Gold tier as a balanced mid-point between the Corporate Cabana and the flagship Platinum Plus sponsorship.

Platinum Sponsorship (US$ 50,000 for both dates): This tier upgrades the presence to a 15 x 15 metre space. It includes 12 VIP invitations, a private cabana, category exclusivity, and five double-page spreads in regional media.

Corporate Cabana (US$ 12,000 for both dates): This option focuses on hospitality, providing a private cabana for ten guests with full service and a full-page advertisement. However, it does not include the brand activation space or the extensive media integration found in the sponsorship tiers.

For brands committed to the Hamptons market, the double-date Gold package at US$ 22,000 offers a comprehensive ROI, justifying the incremental cost over a single-day appearance by doubling the brand’s window of engagement with this exclusive demographic.